About me
I’m a German marketer who has lived in Denmark for over ten years, giving me a deep understanding of both markets and cultures.
For the past eight years, I’ve worked with Danish startups and scaleups, helping them bring their brands across the border into Germany. Along the way, I’ve seen the potential — but also the cultural and market differences that often surprise founders: from communication style and pricing to media habits and consumer expectations.
That’s why I started TYSK Marketing.
My mission is to help Danish companies enter and/or grow in the German market. I am your German marketing right hand in content & communication, market entry & strategy, PR & media, influencer & creator marketing, campaign adaptation and even AI (see below). Whether you’re preparing for launch or already active in Germany, I tailor my services to your needs and stage of growth.
What I offer
Are you considering entering the German market, but no one on your marketing team has German marketing expertise? Or are you already active in Germany, but need a German market perspective or extra hands for a specific task?
I bring local market expertise to your team and help you adapt and execute your marketing for Germany.
Market Entry & Strategy
Benefit from cultural sparring to challenge and sharpen your approach.
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German market & competitor insights
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Positioning & messaging tailored to Germany
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Cultural sparring & local insights
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Go-to-market planning support & execution
Influencer & Creator Marketing
Leverage my network and hands-on experience with German influencers.
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Scouting, outreach & negotiations
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Contracting & campaign briefings
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Content review to ensure brand fit
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Support with posting & German SoMe adaptation
Content & Communication
Get your story across in a way that feels natural to German customers.
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German website copy & setup support
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Content creation & localisation (SoMe, blogs, email, etc.)
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Translations & transcreations
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German email marketing campaigns
Campaign Marketing
Make your campaigns work in Germany - not just translated, but adapted.
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Localising content, visuals & messaging
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Adjusting campaigns to German cultural expectations
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Creative sparring on campaign development
PR & Media
Make your company visible in Germany with strong, relevant stories.
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Press releases crafted with German data & angles
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Stories adapted to resonate with German media & target group
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Local research to back up your PR
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Access to my German media contacts & network
Other
Do you need help with something else? Let's talk!
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Event management & activations
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Coordination with German agencies
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Tailored support based on your needs
How It Works
Let’s have a chat
We’ll talk about your goals, where you are, and what you need.
Proposal
I’ll suggest a tailored plan: how many hours/week and what kind of support fits your stage.
Collaboration
Weekly meetings (virtual or on-site), ongoing sparring, and full transparency.
Performance tracking
Based on your KPIs, we track, measure, and optimize together.