About Me
Saskia Guldbrandsen
You wanted the longer version - here it is:
As a German living and working in Denmark for over ten years, I’ve seen both - the huge potential in connecting the two markets, but also the cultural challenges that often come with it.
In the past eight years, I’ve worked with Danish startups and scaleups across different industries, including Beauty and Tech, launching or scaling their business in the German market. My work has spanned content, PR, influencer relations, competitor analysis and go-to-market strategy. I understand how startups and scaleups in Denmark think: fast, ambitious, creative and always evolving - and I’ve come to notice a clear pattern:
Once a Danish startup gains traction at home, the next big step is Germany.
And it makes perfect sense: A Dane has a great idea and, together with a small team, turns it into a business. They launch the Danish way - edgy, modern, creative, ahead of time, different. Their marketing follows that same energy: a sharp social media presence (TikTok, of course), carefully chosen influencers, striking brand activations, and a strong presence at Copenhagen’s startup events (not to forget TechBBQ). Hard work pays off, and they might see their first success in the Danish market.
Then come the Nordics - Norway feels familiar, Sweden not too far off and Finland rounds out the Nordic region. Naturally, the dream gets bigger: Germany is right next door, with 83 million people. What a potential!
And here’s where it often goes wrong.
Denmark and Germany are neighbours - but culturally, they might as well be a continent apart.
I’ve seen startups surprised by the influencer prices in Germany, the differences in content style, the channels people still consume (yes, even radio) and how marketing slogans that sound clever in Danish fall flat in German.
Or the countless meetings between Danish marketing teams and German agencies where both sides think they completely align - only to later realize they meant entirely different things.
Because the truth is: Danes and Germans are just. so. different.
That’s why I started TYSK Marketing.
My mission is to help Danish companies enter and grow in the German market - with local insight, cultural understanding and flexible marketing support that adapts to your needs and stage of growth.
No matter if you’re a startup about to enter the German market but not quite ready to hire a full-time German resource - or a company that has already launched in Germany but somehow hasn’t seen the traction you hoped for - I’m here to help you take the next step.
I’m not a big agency. I’m your sparring partner. Someone who understands both Danish openness and down-to-earth practicality, as well as German precision and hierarchy culture. Someone who can help you bring the best of both worlds into your marketing.